App Links Deep Linking Meta Tags Cheat Sheet

App Links is an open cross-platform specification that defines HTML <meta> tags for deep linking into native mobile applications from web pages.

App Links Metadata Example

Add the following metadata to the <head> of your webpage:

<!-- iOS Configuration -->
<meta property="al:ios:url" content="exampleapp://products/12345" />
<meta property="al:ios:app_store_id" content="123456789" />
<meta property="al:ios:app_name" content="Example App" />

<!-- Android Configuration -->
<meta property="al:android:url" content="exampleapp://products/12345" />
<meta property="al:android:package" content="com.example.app" />
<meta property="al:android:app_name" content="Example App" />

<!-- Web Fallback -->
<meta property="al:web:url" content="https://example.com/products/12345" />
<meta property="al:web:should_fallback" content="true" />

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Supported Target Platforms

• ios (universal iOS target)
• iphone (specific to iPhone)
• ipad (specific to iPad)
• android (Android native package)
• windows_phone (legacy Windows Phone)
• web (fallback web URL)

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Modern Mobile Deep Linking Alternatives

While App Links remains useful for Facebook/Meta app in-app browsers, modern mobile platforms prioritize:

• Apple Universal Links (via apple-app-site-association hosted on HTTPS domain)
• Android App Links (via assetlinks.json domain verification)